The following is HIFOUNE Forklift's systematic strategy to enhance its brand influence at The LOGISTICS WORLD SUMMIT & EXPO 2025 in Mexico, combining the characteristics of the Latin American market with the exhibition scene to achieve brand breakthrough in stages and multiple dimensions:

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I. Pre-exhibition warm-up: precise promotion

1. Localized content marketing

- Spanish short video series: produce 3-5 30-second short videos, focusing on local cases in Mexico (such as the use of HIFOUNE forklifts in the Monterrey automobile factory, which increased efficiency by 40%), and put them on TikTok and Facebook in Latin America.

- Industry white paper release: jointly with the Mexican Logistics Association (AMLOG) to release the "Latin American Warehousing Intelligence Trend Report", implanting HIFOUNE technology solutions.

2. Targeted invitation and cooperation with KOLs

- Head customer invitation: send customized invitation letters to executives of the top 10 logistics companies in Mexico (such as TUM and Traxión), with a "VIP Experience Day" pass code.

- Local KOL platform: invite Internet celebrities in the Mexican industrial field (such as the YouTube channel Logística MX) to visit the exhibition live and set up an interactive session of "Forklift Challenge".

II. Detonation during the exhibition: Scenario-based brand penetration

1. Booth design and technical highlights

- Visual impact:

- The main booth is designed as a "future smart warehouse" scene, with a dynamic LED screen to simulate forklift operation data in real time (such as energy consumption and efficiency comparison).

- The giant three-dimensional LOGO uses fluorescent materials and glows at night to attract people.

- Core technology demonstration:

- Low temperature cold storage simulation area: Display the battery self-heating technology of HIFOUNE lithium-ion forklift in a -20℃ environment (compared with the attenuation rate of competing products).

- AI anti-collision system test: The audience can remotely control the forklift to cross obstacles and trigger automatic emergency stop (the data screen shows the reaction time <0.3 seconds).

2. Interactive experience and event marketing

- "Forklift King" Challenge:

- Rules: Participants use HIFOUNE forklifts to stack pallets within 3 minutes, and the highest one will win the "Mexico Limited Forklift Model".

- Communication: Live broadcast + social media topic HIFOUNE ReinaMX, attracting UGC content.

- CEO Roundtable Forum:

- Theme: *"Optimizing Logistics Costs in Latin America: Technology or Operations First?"*

- Strategy: Join DHL Mexico and Amazon Latin America executives on the same stage to implant the HIFOUNE intelligent scheduling system case.

3. Localized Service Commitment

- "48-hour response plan": The booth announced the addresses of the two major spare parts centers in Mexico City and Guadalajara, and promised to respond within 4 hours after sales.

- Spanish customized interface: The operation screen/APP is fully interactive in Spanish, and a "language pack download" QR code is provided.

III. Post-exhibition continuation: long-term brand precipitation

1. Customer stratification follow-up

- High-intent customers: Give "in-depth factory inspection experience vouchers" (including round-trip air tickets) and invite to visit the China headquarters.

- Small and medium-sized customers: Send "HIFOUNE Latin America Solution Package" (including Spanish version of product manual + quotation tool).

2. Media and data exposure

- Battle report release: Publish data in mainstream Mexican media such as "El Economista" and "T21" (such as "The exhibition won 800+ inquiries and signed 3 TOP10 logistics companies").

- Case video: Edit the highlights of the exhibition into a 2-minute documentary and put it on LinkedIn Latin American enterprise side.

3. Industry ecosystem co-construction

- Establish the "Latin American Smart Logistics Alliance": Cooperate with local universities (such as TEC Monterrey Institute of Technology) to set up a forklift operator training base and export the HIFOUNE certification system.

- ESG action: Announce that Mexico will donate 1 for every 10 forklifts sold to logistics centers in poor areas (jointly promote with the Red Cross).

IV. Risk Control and Cost Optimization

V. Effect evaluation indicators

1. Brand exposure: social media topic reading volume ≥ 5 million, mainstream media coverage ≥ 20 articles.

2. Conversion data: ≥ 300 customers were acquired on site, of which TOP customers accounted for 15%.

3. Mind share: Exhibition survey shows that the brand association of "cost-effective smart forklift" has risen to the top 3.

Summary: Through the three-dimensional strategy of technology scenario, experience interaction, and service localization, HIFOUNE can upgrade from a "Chinese brand" to a "Latin American partner" in the Mexican exhibition. It is recommended to focus on the deep binding with local industry associations to resist short-term competitive pressure with long-term ecological cooperation!