The following is HIFOUNE's customized exhibition plan for The LOGISTICS WORLD SUMMIT & EXPO 2025 in Mexico, which combines brand positioning, Latin American market demand and exhibition hotspots to help efficiently acquire customers and enhance brand influence:

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I. Core display strategy

1. Strengthen brand positioning

- Theme slogan:

"HIFOUNE: Agile Solutions for Latin Logistics"* (Agile logistics, Latin America's first choice)

Emphasize the brand's three advantages in flexibility, cost-effectiveness, and localized services.

- Visual design:

- Main colors: technological blue + vibrant orange (symbolizing innovation and Latin American enthusiasm).

- The giant LED screen plays Mexican customer cases in a loop (such as the intelligent transformation project of the Monterrey auto parts warehouse).

2. Focus on technical highlights

- Green power:

- Mainly promote HIFOUNE H-LION series lithium-ion forklifts:

- Equipped with self-developed lithium iron phosphate batteries (-20℃ capacity retention rate ＞85%, adapted to the low temperature of the Mexican plateau).

- Demonstrate "5-minute battery replacement" technology (compared with BYD's battery replacement solution, it has better compatibility).

- Release the prototype of the bio-LPG hybrid forklift (the fuel cost is 20% lower than that of traditional LPG, in line with Mexico's carbon tax policy).

- Intelligent upgrade:

- AI Vision Stacking System:

Automatic pallet recognition and stacking (error < 1cm) through 3D camera + algorithm, invite audience to experience the challenge on site.

- Predictive Maintenance Platform:

Real-time demonstration of forklift fault warning (such as motor overheating prediction accuracy > 95%).  

II. Targeted display for the Latin American market

1. Scenario-based solutions

- High temperature and high humidity environment:

Demonstration of HIFOUNE HTX series cooling technology (dual liquid cooling system, continuous operation at 45℃ without power reduction).

- Agricultural product logistics:

Customized anti-slip forks + rubber-wrapped tires, simulated avocado box handling (damage prevention rate increased by 30%).

- Manufacturing pain points:

Display of narrow channel AGV forklifts (360° rotation in 1.5m channel), adapted to the intensive warehousing needs of Mexican electronics factories.

2. Localized service commitment

- "7×24 hours response" plan:

The locations of the two major spare parts centers in Mexico City and Guadalajara were announced at the booth, and technical support was promised within 4 hours of failure.

- Spanish customized interface:

The operation screen/APP is fully interactive in Spanish, and a local language experience area is set up.  

III. Exhibition activities and interactive design

IV. Competitive Benchmarking and Differentiation

V. Subsequent conversion strategy

1. Data accumulation:

- Collect visitors’ hot spots through smart badges (NFC) and mark high-intent customers (such as technical managers who stay for more than 5 minutes).

2. Quick follow-up:

- Send customized proposals (including visitors’ company logo and demand summary) before leaving the exhibition, and schedule video conferences within 72 hours.

3. Long-term cultivation:

- Launch the "HIFOUNE Latin American Membership Program": Signed customers enjoy free operator training and priority participation in new product testing.  

VI. Risk Plan

- Policy Risk: Prepare NOM-001-SEDE-2019 (Mexican Electrical Safety Standard) certification documents in advance to respond to on-site spot checks.

- Public Opinion Management: The Spanish PR team monitors social media in real time and responds quickly to technical doubts (such as battery low temperature performance).

- Logistics Backup: Exhibits are shipped by sea in two batches (Port of Manzanillo + Port of Veracruz) to ensure that at least one batch arrives at the port on time.

Summary: Through the triple strategy of technology differentiation + scene resonance + localization, HIFOUNE can seize the mental positioning of "cost-effective smart forklifts" at the exhibition. It is recommended to focus on following up the top three logistics groups in Mexico (such as TUM and Traxión) to leverage the regional market with benchmark projects!